Icelandic Plus is brought to the island by Vikings a few thousand years ago, Icelandic lamb is genetically pure – crossbreeding is strictly forbidden by law in Iceland. They are also exclusively raised outside, taking in the unpolluted mountain air, freely roaming Iceland’s idyllic pastures, living off the bounty nature provides, and drinking clean water that comes straight from the mountains and glaciers. Due to strict agricultural laws, these lambs are never given hormones as growth promoters or fed grain with antibiotics as an additive, making Icelandic lamb one of the cleanest and healthiest meats in the world. Even Iceland’s strict inspection procedures ensure hygiene, quality control, and traceability. Now dogs can enjoy the same high level of quality in Icelandic+ all-natural dog treats made from 100% pure Icelandic lamb.